Transforming food systems through prosperity-driven alliances with government and industry.
Leveraging the Prosperity Thinking approach, Future Food enables the design of a better food system starting from a shared inclusive idea of prosperity that encompasses not only economic growth but also social and environmental wellbeing. It hopes to be an evolution of Design Thinking going beyond user-centred design to human and planet-centred growth.
Food and Beverage organizations around the globe need help to become the sustainable brands their customers, and the planet, need them to be.
Climate change is real, and represents both a social and economic opportunity for businesses.
New generations are more conscious and committed to making purchasing decisions aligned with their values.
The SDGs and other frameworks are creating tangible targets and avenues towards sustainable development.
We support F&B brands to build and execute innovation strategies centered around sustainability. With them, we tackle challenges like waste reduction and repurposing (SDG 12, 13), plant-forward product development (SGD 12, 13), climate-friendly ingredients discovery and adoption (SDG 15), nutrition accessibility (SDG 2).
Provides companies with a global overview of the existing landscape revealing global best practices and showing repeated elements that seem to be able to effectively drive market interest.
Combines quantitative and qualitative research to offer a complete picture of the problem-opportunity space. It analyzes where customers are now, and where they might be in the future, revealing future scenarios and enabling horizon planning.
An iterative process in which our Food Alchemist Team develops solutions within a given brief, and repeatedly tests them with final consumers.
Validates products or services (branded or unbranded) with real-world consumers, to collect actionable feedback and insights.
A service provided together with our partner, Food for Climate League (FCL), in which we study, create, and test narratives and communications tactics focused on increasing consumer interest toward climate-beneficial eating.
Our user-centered design and prosperity thinking.
Design methods have evolved passing from a product-centered approach to a more systemic one. Prosperity thinking is a methodological approach to design a world that fulfills all its beings’ needs within the planet’s ecological means.